For my business I feel visual media will do it good because clothing is something people have to see. Customers want to see it on models and they want to be able to look at it and imagine how it'll look on them. Clothing brands do best when they have visual media because that's how you attract customers and there are many brands that have grown tremendously thanks to visual media.
Clothing brands like Bella Dona, with 252 thousand followers on Instagram shows how visual media has helped their business grow from just selling t-shirts to now having several different branches and an upcoming makeup line. They post nearly several times a day and their last post was posted 3 hours ago as i'm typing this. With the average number of likes being 2-4 thousand likes for pictures that include their merchandise, slogans with pastel colored backgrounds and events they will be attending. Their videos posted on Instagram are what get the most likes with 10-18 thousand likes, I feel they get more likes with videos because it shows a deeper glimpse of what their brand does and it's something many feel they can relate to. Their likes don't compare to the amount of followers they have,their comments are an average of 10-100, and no hashtags are used in any of their posts.
Another clothing brand that has grown form visual media is a brand many people know which is Supreme, with a whopping 13.3 million followers on Instagram. With each post getting an average of 100-30 thousand likes their use of visual media has grown their business as well. They post at least once or twice every day or couple days, not overloading their followers' feed with posts and I feel that kind of timing creates anticipation and more desire among their customers. Their last post was posted three days ago and compared to the number of followers they have the amount of likes on their posts is little. When you have 13 million followers you think you'd get more than a million likes, they also receive comments that are far less than the amount of likes they get and they hardly use any hashtags at all.
The next clothing brand that benefits from visual media is Agave Girl Boutique, who has 47.4 thousand followers on Instagram. Their average likes range from 3-5 hundred likes and they hit more than a thousand likes when they post their latest styles of huaraches or colorful floral Mexican shirts. Their last post was posted three hours ago and they post at least once or twice every one or two days; they are so far the only business that uses some hashtags like #agavegirlboutique,#huaraches, #agavegirl, or #artesinasmexicanas. Instagram has seem to work for this brand because there are easy links to their website and you can get their email and other contact information all in one space.
Srvntz is another clothing brand on Instagram with 43.4 thousand followers and their latest post was posted three hours ago. Their likes average about 5-9 hundred likes on an average post and videos get about 1-4 thousand likes. Their hashtags mainly consist of their own brand name #SRVNTZ and there is a link to their website for easy shopping. They receive 1-20 comments at a time and it is obvious their engagement is so little compared to the number of followers they have. Their posts are easy on the eyes and provide a glimpse of real life in LA, showcasing the people and their culture as well as their religious beliefs.
Lastly there is Xipi.Teca, another clothing brand with 17.8 thousand followers on Instagram. Their average number of likes ranges from 300-1,000 likes and their comments range from 5-30 on their average posts. They provide links and contact info in their bio, great aesthetics and Instagram has proven effective for their brand.
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