Week 1 Part 2 overview of social media

                        While reading chapter two of Dave Kerpen's book Likeable Social Media, I came to the conclusion that Facebook and Twitter are geared towards personal use. It is obvious that these social media powerhouses intend their users to post personal content due to the information it asks for. Facebook wants to know where you work, who your friends are, where you live, how old you are and your interests; this information we have provided helps Facebook partake in what is described in the book as hypertargeting. Twitter, being a conversation platform can be described as for more personal. People every day tweet about whatever is on their mind and may seem unconventional for businesses because its focus is on words rather than pictures.
 
                         I would like to throw in some thoughts about Instagram due to it being created by Facebook; I believe Instagram is best suited for business, however if anyone is aware of its algorithm that limits the amount of content from small business accounts that gets seen by their followers. I found this interesting because it is a tactic used by the company to promote personal, rather than business related usage thus making it harder for small businesses to gain followers or target an audience. I believe Instagram is best suited for business usage because Instagram due to its growing popularity, it relies totally on pictures, so more people are attracted to the aesthetics of the post which gains more followers and lastly it is easier to use.

                        With Facebook being the most used social media platform in the world it is made to work for both business and social purposes. Next comes Instagram, used for both business and social purposes and is exceptional at operating on both sides of the spectrum of home and business. Linkedin is used mainly for business purposes because it is a resume site, and businesses use it to find new employees to add on their team as well put their thoughts about their industry. Other social media accounts that are big on usage but more suited for personal use are Snapchat and Twitter. Twitter, during the last four years has been a hub for political conversation and has been a primary source for us to get the latest news on Donald Trump's latest blunder. Lastly we have Snapchat, this social media app takes us to a more personal level of communication. We can add people we know and send pictures to them and only them, as well as posting a public story for all our friends to see.