Week Five Part One

                     After browsing the Armstrong Garden Centers and Myrtle Creek websites I found many things that I liked about both and many things they can learn off each other. I would like to start off with what I liked about the Armstrong Garden Centers is how colorful, interactive and well organized it is. I think it's perfect design to put the adds and new arrivals center stage, that way customers know whats new and what is on sale which will make customers want to buy their products. The website is bright, modern and fresh. The way they organized the lawn and garden tips, DIYs and job opportunities, with eye catching pictures and clear legible text are straightforward and engaging. At the top there are lists with their products, stores and store hours, classes, events and garden advice; overall I feel this is a well put together website with very few unmet needs.
           
                   The target market for the Armstrong Garden Centers range from men and women in their mid 20s to their late 60s. Usually targeting homeowners because gardening usually starts in the home, since they offer landscaping lay outs and advice for those looking to spruce up their homes.

                   The Myrtle Creek website is cute and rustic, it gives us that family owned, hidden in the hills kind of vibes. It is well organized and has everything you need to know right at the top; their location and store hours right at the top clear for you to see. Their website is more relaxed and isn't so in your face compared to Armstrong Gardens website, at the bottom is a great list of all their social media sites which is one thing they have that Armstrong Gardens website doesn't. While Myrtle Creeks website is well organized and is pleasant to look at there is an unmet need present in one of its categories, there is a section called Cafe Bloom and when you click on it there are few pictures of the food they serve but no further information such as operating hours or their menu.

                Their target market is families, this farm style nursery has something for everyone with family events, a cafe, and gardening tips for gardeners and garden enthusiasts.Overall Armstrong Garden Centers is geared more towards home improvement and homeowners, it is a larger company with multiple stores across the state. Myrtle Creek is geared towards families it offers more than just plants and plant products compared to Armstrong Garden Centers; it is more of a place families go to enjoy the day.