The first business I choose to write about is Suavecito Pomade (https://www.suavecito.com)
https://www.facebook.com/SuavecitoPomade latest post on September 3, 2019
https://twitter.com/suavecitopomade latest post on September 3, 2019
https://www.instagram.com/suavecitopomade/ latest post on September 5, 2019
https://www.youtube.com/user/suavecitopomade latest post on September 5, 2019
I feel this company uses their social medias fairly well, they utilize each platform as a way to effectively advertise their products. Suavecito pomade also promotes events they will be attending and selling their products as well as reposts of other people using their product. Its the most rounded usage or each platform in terms of aesthetics, promotion, and customer engagement.
Another company I find using their social media as a way to get their brand out is BellaDonaLa ( https://bella-dona.com/ )
https://twitter.com/belladonala latest post published April 27,2018
https://www.facebook.com/Bella-Do%C3%B1a-949503555078321/ latest post published December 10, 2018
https://www.instagram.com/belladonala/ latest post published September 5, 2019
https://www.youtube.com/channel/UCUGiuaOr37H-14XbIilyEtQ latest post published March 14, 2019
Bella Dona LA is an apparel company that mainly gets its customers from Instagram, they rely mostly on the aesthetics of a post and that I believe is what attracts people. Each and every one of their posts are filled with complimenting or monochromatic color schemes with hints of gold that are easy on the eyes. Many catch phrases and slogans are also used in many solid pastel color posts and apparel from rhinestone tube tops to airbrushed t shirts.
Glitter Heels (https://glitterheels.com/) is also another choice of mine because I feel their posts are a great example of keeping posts straight to the point of things
https://www.facebook.com/glitterheels latest post published January 22, 2018
https://twitter.com/glitterheels1 latest post published May 31, 2019
https://www.instagram.com/tiffanysglitterheels/ latest post published September 4, 2019
Glitter Heels is a self explanatory name with a single target market, pole dancers and pole dance enthusiasts. Each post keeps it straight and to the point, two feet modeling a pair of their latest style of glitter heels with a solid color backgrounds in order to keep the the heels the focal point of their posts. It's easy, It's simple and it gets its point across quite nicely. With thousands of likes and hundreds of comments this heel company's tactics have proved effective attracting customers with simple posts.
A local business I'd like to shed some light on is Northern Pine Brewing ( https://northernpinebrewing.com )
https://www.facebook.com/npbrewing/ latest post published May 4, 2019
https://twitter.com/pinebeers latest post published August 25, 2019
https://www.instagram.com/northernpinebrewing/ latest post published September 5, 2019
This Oceanside based brewery is a husband and wife owned business that is also most active on Instagram. Their content consists of earth tones and pictures of the owners in the brewery having a good time doing what they love. This brings a homey and inviting feel that reels customers in because of their laid back atmosphere.
The fifth business I'd like to share is Agave Girl Boutique (https://agavegirlboutique.com/)
https://www.facebook.com/AgaveGirlBoutique/ latest post published August 15, 2019
https://www.instagram.com/agave_girl_boutique/ latest post published September 5, 2019
Agave Girl Boutique is an apparel company that imports goods from Mexico, their main sources of goods come from Jalisco, Oaxaca, the Yucatan, and Chiapas. They're mostly active on Instagram and promote their brand on a daily basis. This brand uses social media to showcase their merchandise, as well as events they will be selling their products.
Overall, each of these five businesses make use of Instagram the most; four out of five use only Instagram even though they have other social media accounts. Suavecito Pomade is the company that makes the most use of each social media platform by staying active on each listed. Their content being well rounded as far as product reviews, demonstrations, videos, remaining active in events, and advertising their product. Instagram has been again proven the winner for the best social media to use for business. Each company makes use of aesthetics to reel customers in by keeping color palettes and visuals fun and stimulating.
I too came across companies that you can tell only really primarily use one social media and either neglect the others or just clone the posts but with even less interaction. I think its better not to have them than to have a neglected page, on the chance you come across a clearly neglected social media account you might even think the business has closed.
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